Our Story
Made for Ernie. Loved by dogs everywhere.
Hi, we're Dan and Will, the North East duo behind Awesome Pets.
Dan has always had a dog. Right now that's Ernie, his boxer. Like a lot of dog owners, Dan spent ages looking for a good quality anti-itch shampoo that actually worked and smelt great. He tried product after product, and none of them ticked every box.
Luckily, we already knew a thing or two about shampoo. Our background is in producing cosmetics for people, so we put all our knowledge, skills and manufacturing experience into creating a dog shampoo good enough for Ernie.
The brief was simple: soothe itchy skin, get a muddy coat properly clean and leave your dog smelling great, without the harsh stuff. The result is Awesome Pets Anti-Itch Shampoo, a gentle, pH-balanced formula made with quality, proven ingredients and as many natural ones as possible: aloe vera and chamomile to soothe, and cedarwood and sandalwood to cleanse and freshen.
We're a newer brand, but the feedback from pet owners has been fantastic, and that's what keeps us going.
What we stand for
- Natural where it counts. As many natural ingredients as possible, in a formula that actually works.
- Quality, proven ingredients. Built on our experience making cosmetics for people.
- Small brand, big attention to detail. Being small means we can keep a close eye on every detail, from the formula to the bottle.
- Gentle by design. Paraben-free, pH balanced and no harsh chemicals.
- Happy dogs, guaranteed. Every bottle is backed by our 30-day money-back guarantee.
Happier pets, better lives.
Dan & Will, founders of Awesome Pets