Anti-itch dog shampoo · 400ml
Finally, itch relief for your dog
Stop the constant scratching. A gentle, plant-powered wash that soothes irritated skin and leaves the coat clean, soft and fresh.
- Soothes itchy, sensitive skin with aloe vera & chamomile
- Deep-cleans mud and doggy smells with cedarwood & sandalwood
- pH balanced, paraben-free, no harsh chemicals
- Made for every breed and coat type
30-day money-back guaranteeFree UK delivery over £30Secure checkout
Free UK delivery over £30Buy 2, save 10%30-day money-back guaranteeSoothes itchingpH balancedParaben-freeFree UK delivery over £30Buy 2, save 10%30-day money-back guaranteeSoothes itchingpH balancedParaben-free
Sound familiar?
Itchy skin makes for a miserable dog, and sleepless nights for you.
Constant scratching and nibbling
Licking and chewing at paws
Dry, flaky or irritated patches
That lingering doggy smell
Restless nights for you both
Shampoos that leave skin worse
There's a gentler way to bath time.
Shop the shampoo
The result
Enjoy cuddles again
A comfortable dog is a happy dog. After a wash with Awesome Pets, skin feels calmer, the coat is soft and shiny, and they smell good enough to snuggle.
- For sensitive skin
- Restores comfort
- Fresh, clean scent
What's inside
Powered by nature
Four botanicals, each with a job to do. Gentle ingredients for happy skin.
Soothes
Aloe vera
Cools and hydrates dry, irritated skin.
Calms
Chamomile
A classic for calming sensitive skin.
Cleanses
Cedarwood
Lifts away dirt and grime.
Freshens
Sandalwood
A warm, clean scent instead of wet dog.
- Paraben-free
- No harsh chemicals
Deep cleansing power
Muddy walks? Sorted.
Cedarwood lifts away dirt and grime while sandalwood leaves a clean, fresh scent, so your dog comes out of the bath smelling like a dog you actually want on the sofa.
- Washes away mud and grime
- Tackles doggy odours
- Leaves the coat fresh
Nourishes & conditions
Healthy, shiny coat
Gentle enough for regular washes, it conditions as it cleans, leaving fur looking healthier, feeling incredibly soft and easy to brush.
- Visibly healthier coat
- Incredibly soft fur
- Easy to brush
For every breed
Perfect for all dogs
From goldens to frenchies, poodles to terriers. Our pH-balanced formula suits every breed and every coat.
Long furShort furCurly furWire fur
Choose your pack
Not all dog shampoos are equal
| Feature | Awesome Pets | Typical dog shampoo |
|---|---|---|
| Aloe vera & chamomile to soothe skin | ✓ | Not always |
| Paraben-free | ✓ | Not always |
| pH balanced for dogs | ✓ | Varies |
| No harsh chemicals | ✓ | Not always |
| Suits every breed & coat | ✓ | Varies |
Our story
Made for Ernie
Awesome Pets started out of frustration. Dan tried product after product looking for an anti-itch shampoo for his boxer, Ernie, that actually worked and smelt great. Nothing ticked every box, so we used our background in making cosmetics for people to create our own.
Dan & Will · Founders, North East England
Read our storyItch relief in 3 easy steps
1
Lather
Massage into a wet coat, right down to the skin.
2
Leave
Let it work for 2–3 minutes.
3
Rinse
Rinse well, towel dry and enjoy the cuddles.
30Day money-back
guarantee
guarantee
Our promise
The Happy Dog Guarantee
Try Awesome Pets for 30 days. If it's not right for your dog, get in touch within 30 days of delivery, return the bottle and we'll refund what you paid for it. See our refund policy for full details.
Try it todayQuestions? Answered.
Which dogs is it suitable for?
All breeds and coat types: long, short, curly or wire. It's a gentle, pH-balanced formula made with sensitive skin in mind.
What's in it?
A soothing blend with aloe vera, chamomile, cedarwood and sandalwood. It's paraben-free with no harsh chemicals. The full ingredients list is on the bottle.
How do I use it?
Lather into a wet coat, leave for 2–3 minutes, then rinse thoroughly. Avoid the eyes. For external use only.
How much is delivery?
UK delivery is £2.50, or free on orders over £30. Express delivery is also available at checkout for £4.
Is there a multi-buy deal?
Yes. Buy 2 or more bottles and save 10%. It's taken off automatically at checkout, no code needed.
What if it doesn't suit my dog?
You're covered by our 30-day money-back guarantee. Contact us within 30 days of delivery and return the bottle, and once it's back with us we'll refund the price you paid. One claim per household. Full details are in our refund policy.
Is it a flea treatment?
No. It's a soothing, cleansing shampoo, not a flea or medical treatment. If you think fleas or mites are behind the itching, speak to your vet about the right treatment.
When should I see a vet?
If the itching carries on, or you spot broken skin, sores, hair loss, redness or a bad smell from the skin, book in with your vet. Persistent itching has lots of possible causes and is always worth checking.
Happier pets, better lives
Give them a break from the itch
Buy 2 and save 10%. Free UK delivery over £30. Backed by our 30-day money-back guarantee.
Choose your pack